848:"Y&R's agency in Argentina created an ad for the Argentine government that has deeply offended many people in the UK and around the world. We strongly condemn this work and have asked the Argentine government to pull the spot. While we don't believe it was ever the intention of the ad's creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company. Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit. Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for. We are deeply regretful for the pain this ad has caused and apologize to the many who have been rightly disturbed by it, as have we."
599:
medications. In addition, S&H provided consultancy and communications support in the areas of managed care, medical devices and equipment, nutrition, veterinary medicine and general healthcare. Communications programs produced by S&H on behalf of its largely pharmaceutical industry client base were directed to healthcare professionals as well as patients and their support networks. For a time, it developed general advertising. According to the New York Times, 9-2-88, p. A 3, John J. Graham and Herb
Lubalin created the original NBC Peacock at Sudler.
364:
2142:
75:
630:
538:
526:
36:
134:
616:
brand momentum, advocacy, and financial success. Each year, BAV Group publishes the Best
Countries Report with U.S. News & World Report and the Wharton School of the University of Pennsylvania. In 2017, BAV Group launched BAVSocial – a social analytics tool that measures the impact of social media on long-term brand performance using BAV data and a large variety of social listening metrics.
736:
affinity among consumers, earned over 7.6 billion media impressions, over $ 144 million in earned media, and increased awareness on World Peace Day by 40%. In addition, at the 2017 Cannes Lion
International Festival of Creativity, the "McWhopper" campaign was awarded a total of 76 Lions and two Grand Prix. Burger King was also named Cannes Lions’ "Marketer of the Year" in 2017.
767:
spotlight on a stylish, empowering, helicopter flying, Mrs. Claus. The campaign shows Mrs. Claus on a mission to successfully help a little boy's
Christmas dreams come true. The goal of the campaign was for M&S to form an emotional connection with consumers and relate to the lengths that people go through to make the holiday season special.
776:
message about breast cancer in the shoes of Arab women after they took their shoes off to enter the Mosque and pray. The hope was that if the women reacted to the lump in their shoes, they would do the same if they felt a lump on their breasts. At Dubai Lynx 2016, the campaign was recognized with a Grand Prix, two Golds, and three
Silvers.
615:
BAV (BrandAssetValuator) Group is VMLY&R's consultancy practice that advises global clients on brand and marketing strategies using consumer insights and the largest database of brand perceptions. The BrandAssetValuator (BAV) identifies the most important dimensions and characteristics that drive
510:
igibel, whose initials formed the company's name. VML, or
Valentine McCormick Ligibel as it was originally called upon its founding in 1992, had claimed to offer truly integrated online and offline services, such as advertising, business consulting and creating software applications. It also boasted
775:
Created by The
Classic Partnership Dubai, a Y&R brand, the "Footnote For The Breast" initiative sought to raise awareness on the importance of breast checks amongst Arab woman by challenging the cultural taboo of openly speaking about breast cancer. The campaign involved placing pebbles with a
744:
The Whole Story
Project by Y&R New York with the goal of increasing gender parity in public representation. Addressing the issue that only 8% of all public statues in the United States represent historical women, The Whole Story Project featured an app that uses Augmented Reality (AR) to place
705:
is a marketing communications company that was founded in 1992 in
Montreal. The company has three locations in Canada and one in the United States. Services include integrated branding campaigns; strategic planning; creative; and digital, design, print, and broadcast production. In 2009, TAXI was
735:
and Burger King – to raise awareness for World Peace Day. To initiate the campaign, Burger King sent an open letter to McDonald's asking if they could come together to make the "McWhopper" – a burger combining both fast-food restaurant's key ingredients. The campaign increased Burger King's brand
757:
campaign in 1977) in the digital age. Whereas the 1977 Brother
Dominic, a monk, only had to print 500 copies of a handwritten manuscript using Xerox technology, the 2017 Brother Dominic must not only make 500 copies but also have them translated in 35 different languages and shared on all seven
766:
Y&R London's 2016 campaign for Marks & Spencer “Christmas With Love, Mrs. Claus” was directed by Oscar-winning director Tom Hooper and featured actress Janet McTeer as Mrs. Claus. Instead of making another campaign centered around Santa Claus, the modern Christmas campaign placed the
598:
Sudler & Hennessey (United States) was a healthcare communications firm that developed promotional and educational programs for a wide spectrum of healthcare companies. S&H created advertising, direct marketing and sales promotion programs for prescription drugs and over-the-counter
845:, including running up the steps of a British war memorial. The video quickly went viral and caused offense in Britain. The tagline was "To compete on British soil, we train on Argentinian soil." Y&R was quick to condemn the ad and released the following statement:
792:
This Y&R New York campaign from 1967, "Betcha/Devil," introduced the enduring Lays Potato Chips tagline: "You can eat a million of them, but you can't eat just one." The campaign featured Bert Lahr, whose brand eventually became synonymous with the product.
335:
In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies.
382:
in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.
1809:
745:
virtual statues of influential women in historic locations. The app is available for iOS and Android devices and allows users to explore as well as place virtual female statues in locations that are predominantly filled with male statues.
815:", which recounts an actual incident from May 1966 in which Y&R employees poured water on and pitched water balloons at civil rights protesters on Madison Avenue. The company Young & Rubicam is mentioned in the 1997 movie
339:
Just prior to the last merge, Jon Cook was CEO, Eric Campbell was global president, Debbi Vandeven was Global Chief Creative Officer, and Beth Wade was Global Chief Marketing Officer of VMLY&R.
784:
The 1975 "Band-Aid" campaign by Y&R New York introduced the memorable jingle "I am stuck on Band-Aid because my Band-Aid is stuck on me” to help sell Johnson & Johnson's Band-Aid product.
1203:
402:
in 1979. Throughout the 1980s, Y&R bought diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned.
694:
and communications programs targeted to the U.S. Hispanic and Asian communities through advertising, promotion and event marketing, public relations, research and direct marketing.
332:, VMLY&R employed more than 13,000 employees in 80-plus offices worldwide with principal offices in Kansas City, New York, London, SĂŁo Paulo, Shanghai, Singapore, and Sydney.
841:
In May 2012, a controversial ad made for the Argentine government by Young & Rubicam Argentina aired. In the video, an Argentine Olympic athlete is shown training in
1412:
1522:
1134:
833:(Mr. Mercer) commented, "When I got my first job at Young and Rubicam, I told them I graduated first in my class. Truth is, I was lucky to graduate at all."
432:
in 1994 and began to streamline the company's operations. In 1995, Y&R began an acquisition push again, increasing ownership in advertising agencies and
1739:
2171:
1490:
2186:
1599:
940:
1135:"Young & Rubicam: The Market Makers: How Peter Georgescu And His Team Turned Adland's Most Private Agency Into Its Biggest Public Coming-Out"
1359:
1185:
2191:
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710:
based on six consecutive years among Canada's 50 Best Managed Companies. In 2010, TAXI was named Agency of the Decade by Toronto-based
1766:
1452:
896:, Vick played an instrumental role in negotiating the 4.5 billion acquisition M&A with the British communications holding company
2176:
17:
758:
continents. The campaign introduces Xerox's tagline “Set the Page Free” and showcases the range of Xerox's new product technology.
2181:
1581:
1113:
994:
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54:
1600:"Medcare Women & Children Hospital – "Footnote for the breast" by Cannes Lions International Festival of Creativity 2017"
1293:
154:
1504:
1091:
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677:
585:
517:
In 2018, with 3,000 employees in 33 locations around the world, VML joined forces with Y&R to become VMLY&R.
113:
659:
567:
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2023:
91:
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655:
563:
84:
1908:
753:
Y&R New York's "Brother Dominic" campaign for Xerox places the original Brother Dominic (used in a Xerox
1471:
424:
fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships.
1313:
817:
1692:
514:
In June 2001, a deal was announced in which VML would become part of WPP as a stand-alone agency group.
1953:
1882:
Young and Rubicam, Inc. Records of "Citizens for Eisenhower," Dwight D. Eisenhower Presidential Library
651:
559:
165:
1988:
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S&H was founded in 1941, was acquired by Y&R in 1973 and was rolled into VMLY&R in 2018.
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1983:
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640:
548:
282:
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863:
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429:
1378:"Y&R's Burger King 'McWhopper' campaign: How a big idea from little New Zealand went global"
1948:
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770:
1850:
857:
456:
387:
195:
171:
1377:
1545:"An Elegant Mrs. Claus Is the Badass Star of Marks & Spencer's Heartwarming Holiday Ad"
1413:"Y&R NY's The Whole Story Project Uses Augmented Reality to Educate U | LBBOnline"
842:
479:
was Chief Operating Officer of Young & Rubicam Inc.from November 1997 to August 1999.
8:
2028:
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511:
an impressive client list, including Colgate-Palmolive, Coca-Cola and American Express.
2091:
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1958:
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887:
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186:
2003:
1993:
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1973:
1901:
1856:
1523:"Xerox Updates Its Iconic 1977 'Brother Dominic' Super Bowl Spot for Our Digital Age"
875:
399:
50:
1472:"There aren't enough statues of women—so this app creates them in augmented reality"
2166:
2145:
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1435:"Y&R's Augmented Reality App Creates Virtual Statues of Women in Public Spaces"
822:
802:
433:
302:
761:
2013:
941:"WPP unites Wunderman Thompson and VMLY&R to create global powerhouse in VML"
915:
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was created to bring together two of the world's largest fast-food restaurants –
425:
375:
322:
298:
90:
It may require cleanup to comply with Knowledge's content policies, particularly
1827:
1360:"Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media"
1013:"Revenue table: Top 100 North American healthcare agencies of 2020 – Agency 100"
2127:
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1963:
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229:
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1792:"'Insensitive And Disrespectful' Argentine Olympic Advert Stirs Falklands Row"
1706:
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1228:"Y&R Is Consolidating 3 Businesses Into a One-Stop Shop Called BAV Group"
919:
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732:
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2018:
1998:
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1453:"Y&R created an app that uses AR to close the gender gap—among statues"
1110:
A 1981 partnership named Dentsu Young & Rubicam was announced in 1981.
468:
347:
294:
263:
45:
1050:"WSJ News Exclusive | WPP Merging VMLY&R With Wunderman Thompson"
1491:"Xerox – "Xerox & Brother Dominic – Together They Set the Page Free""
907:
893:
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476:
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286:
2101:
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1968:
1156:"Kansas City's biggest ad firm VML merging with another leading agency"
911:
830:
754:
144:
1505:"Xerox Brings Back 'Brother Dominic' With Even More Miraculous Ending"
958:
2096:
2008:
1563:"M&S tells the story of Mrs Claus as it looks to 'resonate more'"
906:, American pioneer of survey sampling techniques and inventor of the
869:
483:
395:
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as chief executive officer, Y&R expanded with the acquisition of
278:
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537:
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707:
460:
890:, Vice Chairman/Chief Strategic Officer, Y&R from 1992 to 2001
525:
2048:
1917:
1767:"The plot behind the Argentine Olympics Falklands political spot"
1186:"The story of VML: from anti-agency roots to fusion with Y&R"
897:
807:
771:
Medcare Women & Children's Hospital "Footnote For The Breast"
498:
VML launched in 1992 under Kansas City advertising veterans John
421:
413:
410:
406:
318:
234:
133:
2033:
1298:
1139:
995:"WPP unites health networks into VMLY&R, Ogilvy, Wunderman"
487:
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437:
417:
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1828:"MANAGEMENT MUSICAL CHAIRS AT Y&R FOLLOWS DEAL WITH WPP"
1933:
441:
727:
Led by Y&R New Zealand, the "McWhopper" campaign for
1876:
1428:
1426:
245:
1886:
1855:. Vol. 1. St. James Press. 1988. pp. 36–38.
1810:"Kugelman's 30-year stint takes her to top of Y&R"
1582:"M&S turns to Mrs Claus for Christmas 2016 advert"
1395:"Burger King Named Cannes Lions' Marketer of the Year"
1114:"Y.&R. and Dentsu start joint ad venture in Japan"
83:
A major contributor to this article appears to have a
1740:"On 'Mad Men,' an Opening Scene Straight from Page 1"
1423:
977:"A global marketing agency building connected brands"
762:
Marks & Spencer "Christmas With Love, Mrs. Claus"
619:
1246:"Y&R's BAV Group Launches Social Analytics Tool"
748:
722:
1657:"Dubai Lynx – International Festival of Creativity"
1639:"Dubai Lynx – International Festival of Creativity"
1111:
386:During the 1960s, Y&R produced the first color
342:On 17th October 2023, WPP announced the merger of
1661:Dubai Lynx – International Festival of Creativity
1643:Dubai Lynx – International Festival of Creativity
1180:
1178:
1176:
811:, most notably in the Season 5 premiere episode "
490:-based marketing communications holding company.
2158:
878:, later a regent of the University of California
787:
358:
321:multinational advertising and public relations
1173:
1902:
1709:. 2 January 2008 – via www.youtube.com.
1693:"Top 10 TV Advertising Jingles of the 1970's"
1538:
1536:
1389:
1387:
1852:International Directory of Company Histories
1727:. May 6, 2011 – via www.newyorker.com.
1348:. 15 March 2016 – via www.youtube.com.
2038:
1261:
1259:
658:. Unsourced material may be challenged and
566:. Unsourced material may be challenged and
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1533:
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317:, founded in 1923. It was a subsidiary of
132:
2172:Advertising agencies of the United States
1579:
1346:"Axis Gold 2016 – Burger King: McWhopper"
1065:
1063:
678:Learn how and when to remove this message
586:Learn how and when to remove this message
520:
463:, and on May 15, 1998, Y&R closed an
114:Learn how and when to remove this message
1543:Jardine, Alexandra (November 14, 2016).
1256:
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524:
390:. In the 1970s, under the leadership of
362:
2187:Marketing companies established in 1923
1610:
1580:Armstrong, Ashley (November 11, 2016).
1542:
1432:
405:In the 1990s, Y&R was charged with
14:
2159:
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1469:
1190:MM&M – Medical Marketing and Media
1132:
1060:
1017:MM&M – Medical Marketing and Media
690:Bravo Group and Kang & Lee create
309:consulting, formed from the merger of
1890:
1265:
1154:Vockrodt, Steve (26 September 2018).
482:In 2000, Y&R was acquired by the
1112:Philip H. Dougherty (May 22, 1981).
1092:"Wunderman (Wunderman Cato Johnson)"
851:
801:Y&R was frequently cited in the
656:adding citations to reliable sources
623:
564:adding citations to reliable sources
531:
277:in October of 2023, was an American
68:
29:
2192:1923 establishments in Pennsylvania
398:in 1973, Cato Johnson in 1976, and
155:Integrated marketing communications
24:
1842:
1738:Wilson, Michael (March 28, 2012).
1707:"Bert Lahr for Lay's Potato Chips"
1488:
1433:Jardine, Alexandra (May 3, 2017).
1047:
829:. Jennifer Aniston's (Kate) boss
796:
620:The Bravo Group and Kang & Lee
25:
2208:
1870:
1489:States, Y&R New York United.
346:and VMLY&R into a new agency
2177:Companies based in New York City
2141:
2140:
2024:Quinn Gillespie & Associates
1588:– via www.telegraph.co.uk.
1292:Gianatasio, David (2009-05-19).
780:Johnson & Johnson "Band-Aid"
628:
536:
416:account, and a partnership with
182:3 World Trade Center, 28th Floor
94:. Please discuss further on the
73:
34:
2182:Companies based in Philadelphia
1820:
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1565:. March 4, 2017. Archived from
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1133:Voight, Peter (March 9, 1998).
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459:became Y&R's first outside
1266:Toane, Carey (November 2008).
1084:
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1023:
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987:
969:
951:
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13:
1:
2197:2000 mergers and acquisitions
1334:. Strategy. 30 November 2001.
926:
717:
605:
396:Wunderman Ricotta & Kline
359:Y&R (Young & Rubicam)
315:Y&R (Young & Rubicam)
1849:"Young & Rubicom Inc.".
1721:"My Father, the Potato Chip"
1493:– via www.adforum.com.
1470:Lekach, Sasha (3 May 2017).
1294:"Taxi Acquires Dutch I-Shop"
610:
7:
706:awarded Platinum status by
43:It has been suggested that
10:
2213:
1954:Design Bridge and Partners
1332:"There's No Stopping TAXI"
353:
166:Philadelphia, Pennsylvania
27:Advertising agency network
2136:
2110:
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1924:
1621:"Footnote For The Breast"
1318:Deloitte & Touche LLP
240:
228:
218:
202:
178:
160:
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140:
131:
18:TAXI (advertising agency)
2083:Former/defunct divisions
1989:Hill+Knowlton Strategies
1939:Bates CHI & Partners
872:, first black copywriter
860:, early female executive
285:company specializing in
210:Eric Campbell, President
60:Proposed since May 2024.
1949:Burson Cohn & Wolfe
1916:
1314:"Platinum Club members"
959:"VMLY&R | WPP"
884:, CEO from 1970 to 1986
749:Xerox "Brother Dominic"
740:The Whole Story Project
723:Burger King "McWhopper"
697:
692:multicultural marketing
465:initial public offering
430:chief executive officer
328:Before the merger with
313:, founded in 1992, and
2039:Sudler & Hennessey
529:
521:Sudler & Hennessey
493:
457:Hellman & Friedman
388:television commercials
367:
267:, after the merger of
1192:. September 28, 2018.
858:Myril Axelrod Bennett
528:
366:
196:Kansas City, Missouri
172:Kansas City, Missouri
92:neutral point of view
2029:Scholz & Friends
1457:www.campaignlive.com
1380:. December 31, 2015.
1160:The Kansas City Star
1037:. November 13, 2018.
999:www.campaignlive.com
843:The Falkland Islands
652:improve this section
560:improve this section
378:established a small
184:175 Greenwich Street
53:into this article. (
1274:. Strategy Magazine
788:Lays "Betcha/Devil"
506:cCormick and Craig
220:Number of employees
212:Debbi Vandeven, CCO
128:
2092:J. Walter Thompson
2064:Wunderman Thompson
1959:Dewey Square Group
1944:Blue State Digital
1695:. August 28, 2013.
1511:. January 4, 2017.
1272:Agency of the Year
1252:. 31 October 2017.
1119:The New York Times
912:statistical method
888:Stephanie Kugelman
864:Frédéric Beigbeder
805:television series
530:
380:advertising agency
368:
344:Wunderman Thompson
330:Wunderman Thompson
274:Wunderman Thompson
187:New York, New York
126:
2154:
2153:
2004:Landor Associates
1994:Hogarth Worldwide
1979:Grey Global Group
1974:Glover Park Group
1771:en.mercopress.com
1529:. 4 January 2017.
1071:"Y&R History"
876:William E. Forbes
852:Notable employees
688:
687:
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400:Burson-Marsteller
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193:250 Richards Road
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1401:. 16 March 2017.
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1843:Further reading
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1834:. June 6, 2000.
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450:Latin America
447:
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436:firms across
435:
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409:related to a
408:
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392:Edward N. Ney
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19:
2118:Philip Lader
2068:
1999:Kantar Group
1927:subsidiaries
1851:
1831:
1822:
1813:
1804:
1795:
1786:
1774:. Retrieved
1770:
1761:
1749:. Retrieved
1743:
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1687:
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1567:the original
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1276:. Retrieved
1271:
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1211:. Retrieved
1207:
1198:
1189:
1163:. Retrieved
1159:
1149:
1138:
1128:
1117:
1106:
1095:. Retrieved
1086:
1074:. Retrieved
1053:
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1034:
1031:"Leadership"
1025:
1016:
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866:, copywriter
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689:
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668:October 2020
665:
650:Please help
638:
614:
601:
597:
582:
576:October 2020
573:
558:Please help
546:
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507:
503:
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497:
481:
469:common stock
454:
404:
385:
369:
341:
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295:social media
272:
268:
262:
258:
257:
179:Headquarters
141:Company type
110:
104:October 2020
101:
82:
59:
46:VML (agency)
44:
1796:HuffPost UK
1076:7 September
963:www.wpp.com
908:Gallup poll
894:Edward Vick
837:Controversy
821:, starring
729:Burger King
477:Edward Vick
287:advertising
2161:Categories
2102:Superunion
2074:24/7 Media
2069:VMLY&R
1969:FGS Global
1877:VMLY&R
1278:2008-11-01
1213:2019-09-29
1097:2016-12-23
1035:VMLY&R
981:VMLY&R
927:References
831:Kevin Dunn
755:Super Bowl
733:McDonald's
718:Major work
714:magazine.
606:Operations
269:VMLY&R
259:VMLY&R
204:Key people
145:Subsidiary
127:VMLY&R
2097:Wunderman
2054:Wavemaker
2009:MindShare
1751:March 28,
1675:"YouTube"
1549:adage.com
1509:adage.com
1439:adage.com
1204:"Ranking"
870:Roy Eaton
639:does not
611:BAV Group
547:does not
484:WPP Group
455:In 1996,
370:In 1923,
279:marketing
164:Y&R:
96:talk page
2146:Category
1476:Mashable
827:Jay Mohr
712:Strategy
708:Deloitte
461:investor
411:Jamaican
151:Industry
2167:WPP plc
1776:1 April
1165:28 July
900:in 2000
898:WPP plc
808:Mad Men
660:removed
645:sources
568:removed
553:sources
467:of its
428:became
422:Eurocom
414:tourism
407:bribery
354:History
319:WPP plc
291:digital
241:Website
235:WPP plc
161:Founded
55:Discuss
2111:People
2034:Spafax
2014:Ogilvy
1859:
1299:Adweek
1140:Adweek
488:London
446:Europe
438:Africa
418:Dentsu
248:.vmlyr
230:Parent
174:(1992)
168:(1923)
51:merged
198:64116
189:10007
170:VML:
2044:TAXI
1934:AKQA
1857:ISBN
1832:WARC
1778:2015
1753:2012
1167:2023
1078:2014
825:and
703:TAXI
698:TAXI
643:any
641:cite
551:any
549:cite
486:, a
448:and
442:Asia
420:and
374:and
305:and
293:and
281:and
271:and
250:.com
2049:UWG
2019:PSB
1984:GTB
1918:WPP
1054:WSJ
945:WPP
914:of
803:AMC
654:by
562:by
494:VML
348:VML
311:VML
264:VML
246:www
191:and
49:be
2163::
1830:.
1812:.
1794:.
1769:.
1742:.
1723:.
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1659:.
1641:.
1623:.
1612:^
1602:.
1584:.
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1535:^
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1507:.
1474:.
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1437:.
1425:^
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1397:.
1386:^
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1296:.
1270:.
1258:^
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1175:^
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1062:^
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675:(
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666:(
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583:(
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574:(
570:.
556:.
508:L
504:M
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111:(
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102:(
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